Tag Archives: adwords books

Buy My Google AdWords Book, Get One Free Book Offer

My publisher Packt is running a Buy One, Get One free offer to celebrate their 2000th title. You can buy my Google AdWords book “Advertising on Google: The High Performance Cookbook” and other tech books via this link http://bit.ly/1j26nPN. Learn how to run effective AdWords campaigns, build your website, and more using Packt’s library of practical tech guides.

packt2000titles

Advertising on Google: The High Performance Cookbook

I am excited to announce that after a long year of work, my book Advertising on Google: The High Performance Cookbook was published today. The book is a step-by-step guide with practical tips and lots of examples and screenshots to help you run effective Adwords campaigns.

5849EN_0You’ll learn how to:

  • Set up your Adwords account and track results beyond the click
  • Create relevant keywords and write compelling ads
  • Run reports, analyze, manage AdWords, and troubleshoot performance
  • Implement display strategies, including remarketing
  • Optimize performance for maximum ROI

I’d like to thank my publisher, Packt Publishing, for proposing this project to me and for moving it forward. If you have any feedback or comments, please feel free to email me.