Some of you may have noticed that AdWords recently released a new tab within the campaign management section of the account called Dimensions. In this post I’ll discuss how to enable that feature and what some possible uses are for the data it displays.
Viewing Dimensions
Dimensions will not be visible by default, you have to select to view the tab within your account. To do so, go to your campaign settings, and click on the drop down menu to the right of the Networks tab, as shown in the screenshot above. After clicking on Dimensions, you will see an additional array of options to choose from, as shown in the image on left.
What should I care about dimensions?
Dimensions provide you an easy view to segment and view your AdWords data by the dimension of your choice for an ad group, campaign, or your entire account. One of my favorite options is to analyze how your account performs on different days of the week. If you’re concerned about ROI and have a tight budget, and the dimensions tab shows you that on Sundays your cost/conversion is higher than on other days of the week, you can choose to lower your budget on Sundays or pause your campaigns entirely.
Another view I found useful is to look at account performance over a period of several months. You will be able to see all of your statistics month-by-month and this can allow you to evaluate how the account has changed since you started implementing specific optimization strategies or special offers, for example.
I also found Destination URL data very useful, since you can quickly view how your different landing pages convert and which ones are most profitable. Really, Dimensions are another quick way to integrate and present reports and data you care about!