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GOOGLE ADWORDS EXPERT & CONSULTANT

Avoid Losing Traffic By Discovering Negative Keyword Conflicts in Google AdWords

If you’ve been wondering if any of the negative keywords you’ve been adding to your AdWords campaigns are preventing your actual keywords from showing up, you are in luck. AdWords just released a new tool that points out negative keyword conflicts as you navigate your campaign management page in AdWords. This is a great feature that can help prevent traffic losses if you happened to mistakenly negative out an important keyword.

If you do have negative keywords that are blocking your keywords, you’ll see a message such as this one:

If you click on the View link from within the message, you’ll get a full list of the offending negatives as well as the option to delete them. Of course, it’s possible that you added a negative keyword after finding out that a certain phrase did not work for you, in which case you might just want to delete the actual keyword from your campaign, rather than deleting the negative.

Bing Ads (previously adCenter) has had this feature for some time now, so it’s good to see that AdWords has added it too.