Tag Archives: negative keyword conflicts

Avoid Losing Traffic By Discovering Negative Keyword Conflicts in Google AdWords

If you’ve been wondering if any of the negative keywords you’ve been adding to your AdWords campaigns are preventing your actual keywords from showing up, you are in luck. AdWords just released a new tool that points out negative keyword conflicts as you navigate your campaign management page in AdWords. This is a great feature that can help prevent traffic losses if you happened to mistakenly negative out an important keyword.

If you do have negative keywords that are blocking your keywords, you’ll see a message such as this one:

If you click on the View link from within the message, you’ll get a full list of the offending negatives as well as the option to delete them. Of course, it’s possible that you added a negative keyword after finding out that a certain phrase did not work for you, in which case you might just want to delete the actual keyword from your campaign, rather than deleting the negative.

Bing Ads (previously adCenter) has had this feature for some time now, so it’s good to see that AdWords has added it too.

adCenter Launches Advanced Negative Match & Negative Keyword Conflicts

Microsoft adCenter just lauched advanced negative match, a feature AdWords has had for a long time now, to help advertisers better prequalify traffic.  Now you can set Phrase and Exact Match negative keywords in your adCenter campaigns for even greater precision in filtering unwanted search traffic. Previously, adCenter only allowed Negative Broad. For more information about negative keywords as well as how to use them, please see this post on negative keyword best practices.

Another new feature you may want to check out is their insights into keyword conflicts. Use the new Negative Keyword Conflicts report to learn if you have set any negative keywords that are same as your actual keywords. The report can help resolve any conflicts and help improve performance. It can also helo explain why some of your perfectly relevant keywords have not been getting any impressions.