Tag Archives: adwords optimization

Save Time By Taking Advantage Of Automated Rules in AdWords

Do you keep checking on your keywords and adjusting bids to make sure they’re showing in top position? Do you run time sensitive seasonal promotions that your ads need to reflect? Do you keep checking conversions and ROI and lowering budget on campaigns that are under-performing? Then you’ll love ‘Automated Rules’ in AdWords. With automated rules you can make changes to campaigns, ad groups, bids, statuses, ads, and keywords based on your custom requirements. You’ll save yourself time and optimize your account based on your unique goals.

Setting up automated rules is easy. In your AdWords campaign management tab, click to ‘Automate’ as shown in the screenshot below and select what aspects of your campaigns you would like to create a rule for.

Next, you’ll want to specify your criteria, such as what the rule will apply to, action, requirements for the rule to take effect, and frequency or when the rule should start running. In the example below, I chose to lower budget by 40% on all campaigns where cost/conversion went above $32. You can select how often you want this rule to run and receive an email with details. Happy automating!

Optimize Your AdWords Ads Automatically For Conversions

AdWords finally released a feature I’ve been waiting for for years, a setting which optimizes your ads for conversions. You can find it by clicking on your campaign’s settings, under the ad delivery section.

Previously the options were to have the system optimize ads for CTR or to rotate them evenly. Because ads with the highest CTR do not necessarily convert best, I used to recommend most advertisers to set their ads to rotate, then manually pause those ads that are generating a lot of clicks but aren’t converting. That process was  manual and time-consuming and AdWords has come up with a smarter way to optimize your ads based on what’s truly working for you.

To take advantage of this setting, you’ll need to have conversion tracking enabled in your account and you will want to create multiple ads per ad group so the system can run them against one another. The ad that is more likely to convert will start to be preferred by the system and will show more often. Have fun experimenting!