Advertising on Google: The High Performance Cookbook

I am excited to announce that after a long year of work, my book Advertising on Google: The High Performance Cookbook was published today. The book is a step-by-step guide with practical tips and lots of examples and screenshots to help you run effective Adwords campaigns.

5849EN_0You’ll learn how to:

  • Set up your Adwords account and track results beyond the click
  • Create relevant keywords and write compelling ads
  • Run reports, analyze, manage AdWords, and troubleshoot performance
  • Implement display strategies, including remarketing
  • Optimize performance for maximum ROI

I’d like to thank my publisher, Packt Publishing, for proposing this project to me and for moving it forward. If you have any feedback or comments, please feel free to email me.